About Us

Empathy. Optimism. Kindness. Innovation. Disruption.

IMRE Team Photo
The Imre values. Those 5 words encapsulate who we strive to be, and they come directly from the soul of our founder, Dave Imre, a giant in the field, with a heart the size of his beloved hometown of Baltimore. What Dave has taught us is that how we work and who we work with is just as important as the product we make. In fact, the stronger our culture is, the better our work becomes.
IMRE Team Photo
Our Roots

As an LGBTQ-founded agency, we’ve always believed that everything we do is stronger when we unite in support of our clients and each other. For us, real community comes from the strength of these connections.

Our LEadership

Meet the Team

Anna Kotis

Anna Kotis

President
Anna steers Imre forward with 30 years of strategic healthcare marketing leadership, having worked on both the client side as a marketer, and the agency side, building and leading strategy and account departments. Her strategic acumen drives innovative thinking, helping brands stay ahead in a rapidly evolving landscape. Anna has played a key role in launching blockbuster brands like Pfizer’s Lyrica, Ibrance, and more than 20 others for companies including Procter & Gamble, Jazz, Sanofi, and Regeneron. A graduate of St. John’s University, Anna lives with her husband and three daughters on New York’s Long Island, where she dreams of her eventual retirement in the Greek Islands.
Rob Naddelman

Rob Naddelman

Chief Operating Officer
Rob stands as our process and operations MVP, optimizing and developing innovations and efficiencies for every single one of us at Imre, thanks to his all-star career stats. As co-founder and President of Baseball Factory, he built the organization into a multimillion-dollar sports marketing enterprise, leading nationwide player development programs and forging partnerships with top brands like Under Armour, Dick’s Sporting Goods, and Gatorade. At Imre, Rob’s leadership experience and operational savvy have been critical in our market expansion, and agency evolution and growth. Additionally, he is a valued resource to our clients, as he strives to bring new ways of thinking, operating, and executing. He is a 12-year member of the Young Presidents' Organization (Baltimore/Washington chapter), having served as Treasurer, Strategic Planning Officer, and Chapter Chair in the year they won Best Large Chapter in the Northeast. A graduate of University of Pennsylvania (where he played third base for the Quakers), Rob lives in Washington DC with his wife and daughters.
Christian Bauman

Christian Bauman

Chief Creative Officer
Christian's career spans campaigns and launch strategies for companies including Pfizer, Astellas, Sanofi, Novartis, and Alcon, with creative represented in both the Smithsonian Institution and the Medical Advertising Hall of Fame. Co-founder and longtime president and CCO of Havas’s flagship H4B Chelsea, Christian brings all these experiences to our clients and work, in the people-first, entrepreneurial atmosphere Imre maintains as an independent agency. In previous lives, Bauman spent 4 years in the US Army Waterborne, including deployments to the war zones of Somalia and Haiti, and has always maintained an active artistic life as a writer and musician. Christian has served on the executive juries of all the major award shows, and was Jury Chair for the 2023 Clios. He lives with his family in New Hope, PA.
Lorraine Hirsh

Lorraine Hirsh

Chief People Officer
People and culture are everything at Imre, meaning Lorraine has one of the most important jobs in the agency, leading from the frontlines, empowering the people of Imre to give their absolute best, in a supportive and nurturing atmosphere. With a proven track record in talent leadership, Lorraine previously served as Chief Talent Officer at McCann NY, where she drove transformative talent strategies, executive development programs, and industry-wide diversity initiatives like AdFellows. Drawing from leadership roles at Millward Brown and Saks Fifth Avenue, Lorraine brings deep expertise in building organizational capabilities and fostering inclusive, high-performing workplaces. Lorraine holds a Bachelor of Science from the University of Rhode Island and lives with her husband in Connecticut.
Tracy Zuto

Tracy Zuto

EVP, Executive Creative Director
Tracy spearheads the Creative department at the brand level across our healthcare and consumer teams, using her passion for insight-driven creativity and collaboration to foster creative excellence. With nearly 30 years of experience, she has built and launched courageous creative teams and brands, shaping impactful campaigns across rare disease, women's health, vaccines, oncology, hemophilia, and mental health. A champion for health equity, Tracy’s award-winning work has addressed disparities for BIPOC, LGBTQIA+, and disabled communities—bringing hope and solutions to patients, caregivers, and healthcare providers alike. Tracy’s professional pedigree is beyond impressive, with roles of increasing responsibility at creative powerhouses including Wunderman Thompson, H4B Catapult, CDM, & FCB. She is a member of the 2025 Clios jury. A graduate of SUNY Oneonta, Tracy lives with her daughters, dogs, and a pig (really) in New Jersey.
Maryann Kuzel

Maryann Kuzel

EVP, Data & Analytics
Maryann incorporates analytics and AI innovation into Imre's work, which includes audience intelligence, omnichannel, media, and optimization. Throughout her 25 years of experience, Maryann has transformed pharmaceutical marketing by developing and scaling new marketing models, products, and services at the cutting edge of data analytics, AI, technology, and customer experience to improve health outcomes and drive business value. Her previous agency lives include Rapp, Publicis, and Havas, but she has also spent extensive time on the client side. Maryann holds an MBA from NYU, a BS in chemical engineering and business from Carnegie Mellon, and lives with her husband in Montclair, NJ.
Ben Bromberg

Ben Bromberg

EVP, Media
As our Paid Media lead, Ben drives Imre’s activations, leveraging his deep global media expertise across consumer and healthcare sectors, finding innovative ways to effectively engage with core audiences. With more than 15 years of experience across offline and online media, he has led mass-market DTC and HCP campaigns, as well as niche outreach in rare diseases, including pre-launch media efforts for a groundbreaking gene editing treatment for sickle cell disease. Ben’s strategic approach blends data, technology, and multicultural insights to optimize media opportunities and drive meaningful business results. A graduate of Ithaca College, Ben calls Boston home.
Haifa Barbari

Haifa Barbari

EVP, Strategy and Customer Experience
The seer of now and next, Haifa is a futurist who spearheads Imre’s strategy and client experience teams, creating the strategic red thread that connects engaging experiences with an omni-machine designed to make great work that works. With 18 years of global experience in health, tech, and emerging realities, she has led integrated strategy across patient and HCP engagement, spanning rare diseases, oncology, respiratory, and women’s health for top pharmaceutical brands. Passionate about solving complex business challenges and future-proofing brands, Haifa brings a visionary approach to strategy. She is a graduate of the University of West London.
Jennifer Richman

Jennifer Richman

EVP, Client Operations
Jen leads Imre’s day-to-day operations by designing and implementing operational and staffing solutions to bring efficiencies and dedication throughout the entire workflow process. She brings 25 years of experience to her role as Operations Lead, having led departments at McCann, BGB, and Fast Company. She oversees project management, resource management, and editorial teams at Imre. Jen has worked across all phases of a brand cycle, for clients including J&J, BMS, AstraZeneca, and Novartis. Jen earned her BFA in graphic design at Rochester Institute of Technology (she used to be a creative, and still thinks like one!), and lives in her beloved Brooklyn.
Brett Courtright, PharmD, BCPS, AAHIVP

Brett Courtright, PharmD, BCPS, AAHIVP

EVP, Medical
Brett catapults Imre’s work to new levels by infusing science and strategy into all we do. With more than 15 years of experience in the healthcare industry, including experience behind the counter as a PharmD, he leads medical strategy at Imre, merging complex scientific insights with creativity to craft compelling stories that serve patients, caregivers, and HCPs. With a background spanning 20+ product launches across oncology, rare disease, immunology, endocrinology, and more, Brett thrives on cross-functional collaboration to bring brands to life. A graduate of the University of Missouri, Kansas City, Brett now lives in Philadelphia.