With 25+ years in healthcare marketing — spanning global pharma, biotech, and consumer health — Nadine brings strategic clarity, entrepreneurial drive, and a deeply human approach to IMRE’s next chapter. Her career began in consumer advertising at FCB, then moving to health she helped fuel the early momentum of TANK Worldwide (now part of Grey). She later reshaped Ogilvy Health’s Canadian operations around U.S. and global clients and, after relocating to the U.S., served as Chief Client Officer for Ogilvy Health, leading the U.S. advertising business and guiding the team through meaningful evolution and growth.​ Her experience spans nearly every therapeutic area — rare disease, oncology, psychiatry, neuroscience, cardiometabolic, immunology, and infectious disease — and includes transformation work across behavioral science consulting, Agile operations, and modern omnichannel capability building. As CEO of IMRE, she is advancing integrated capabilities, strengthening the agency’s creative and strategic foundation, and accelerating innovation across the health ecosystem at a time when clarity, speed, and human understanding matter more than ever.​ Multicultural by nature, Nadine brings a global lens to every challenge. And when she locks onto an idea worth celebrating, you’ll likely find her dancing — whether at a proper function or simply in the conference room or cafeteria because she’s happy.

Rob is Imre’s process and operations leader, driving innovation and efficiency across the agency. He oversees operations, finance, IT, culture, AI implementation, and project management, building a more agile organization that delivers stronger results for clients and teams. A seasoned entrepreneur, Rob co-founded and served as President of Baseball Factory, growing it into a multimillion-dollar sports marketing enterprise with national reach and partnerships including Under Armour, Dick’s Sporting Goods, and Gatorade. At Imre, he plays a key role in the agency’s evolution and growth, leading operational strategy, systems integration, and resource management. His focus on innovation and change management has improved efficiency, reduced costs, and supported continued revenue growth and client satisfaction. Rob is also a trusted advisor to clients, bringing a practical, forward-thinking approach to how organizations operate and execute. He is a longtime member of the Young Presidents’ Organization (Baltimore/Washington chapter), where he has served in multiple leadership roles including Chapter Chair during a Best Large Chapter award-winning year and he is currently the Communications Officer and Board Member for the Healthcare Business Network. A graduate of the University of Pennsylvania, where he was a 2 Time All Ivy League third baseman for the Quakers and a member of the Penn Baseball Hall of Fame with his Ivy Championship Team, Rob lives outside Washington, DC with his wife and daughters.

Christian's career spans campaigns and launch strategies for companies including Pfizer, Astellas, Sanofi, Novartis, and Alcon, with creative represented in both the Smithsonian Institution and the Medical Advertising Hall of Fame. Co-founder and longtime president and CCO of Havas’s flagship H4B Chelsea, Christian brings all these experiences to our clients and work, in the people-first, entrepreneurial atmosphere Imre maintains as an independent agency. In previous lives, Bauman spent 4 years in the US Army Waterborne, including deployments to the war zones of Somalia and Haiti, and has always maintained an active artistic life as a writer and musician. Christian has served on the executive juries of all the major award shows, and was Jury Chair for the 2023 Clios. He lives with his family in New Hope, PA.

With more than 18 years of experience across consumer and healthcare advertising, Paulina De la Riva is a digital-first strategist known for turning insight-driven thinking into meaningful growth. Her career spans advertising, brand strategy, and business transformation, helping brands strengthen their presence, deepen audience connections, and deliver measurable business impact. Paulina is recognized for her ability to bring people and ideas together, aligning cross-functional teams, simplifying complexity, and maintaining a clear focus on what matters most. She has built and led high-performing, multidisciplinary teams and delivered omnichannel strategies that connect brand building with performance outcomes. At Imre, she is focused on advancing customer-centric, AI-enabled marketing and evolving how strategy fuels faster, more effective results for clients. Outside of work, Paulina enjoys staying active with her twins through hiking, skiing, and biking. She also has a strong interest in cultural anthropology, particularly the intersection of textiles, fashion, and identity, and is increasingly engaged in conversations around AI ethics.

Fred brings nearly 20 years of pharmaceutical marketing experience and a deep commitment to building enduring client partnerships to his role as EVP, Group Account Lead at Imre. He leads our Account Services team with a belief that the discipline serves as the connective tissue of an agency—aligning strategy and execution, championing great work, and ensuring seamless delivery at every stage. Throughout his career, Fred has driven brand and market development initiatives across rare disease, pediatrics, dermatology, ophthalmology, autoimmune disease, neurological disorders, and medical devices, among other categories. He’s launched more than 15 products in the US and abroad, bringing a global view whenever necessary. His expertise spans strategic marketing, commercial operations, and cross-functional leadership, consistently pairing strong execution and creativity with regulatory rigor. He is known for fostering high-performing teams grounded in collaboration, accountability, and shared ambition—qualities that closely reflect Imre’s values and entrepreneurial spirit. Based in Staten Island, Fred is also a proud dad of three, an avid traveler (he’s been to more than 25 countries), and a devoted Sunday Italian dinner enthusiast.

Maryann incorporates analytics and AI innovation into Imre's work, which includes audience intelligence, omnichannel, media, and optimization. Throughout her 25 years of experience, Maryann has transformed pharmaceutical marketing by developing and scaling new marketing models, products, and services at the cutting edge of data analytics, AI, technology, and customer experience to improve health outcomes and drive business value. Her previous agency lives include Rapp, Publicis, and Havas, but she has also spent extensive time on the client side. Maryann holds an MBA from NYU, a BS in chemical engineering and business from Carnegie Mellon, and lives with her husband in Montclair, NJ.

Tracy spearheads the Creative department at the brand level across our healthcare and consumer teams, using her passion for insight-driven creativity and collaboration to foster creative excellence. With nearly 30 years of experience, she has built and launched courageous creative teams and brands, shaping impactful campaigns across rare disease, women's health, vaccines, oncology, hemophilia, and mental health. A champion for health equity, Tracy’s award-winning work has addressed disparities for BIPOC, LGBTQIA+, and disabled communities—bringing hope and solutions to patients, caregivers, and healthcare providers alike. Tracy’s professional pedigree is beyond impressive, with roles of increasing responsibility at creative powerhouses including Wunderman Thompson, H4B Catapult, CDM, & FCB. She is a member of the 2025 Clios jury. A graduate of SUNY Oneonta, Tracy lives with her daughters, dogs, and a pig (really) in New Jersey.

Kyle leads new business initiatives at Imre, partnering closely with clients to build strong, enduring connections that drive growth and long-term value. He brings a relationship-first mindset and a deep understanding of how to translate business needs into meaningful, results-driven partnerships. With more than 15 years of experience across media, HCP, patient, and medical communications, Kyle has worked across the full spectrum of healthcare, from entrepreneurial independents to global holding companies. He is known for his thoughtful approach, sharp instincts, and persistent tenacity, as well as a genuine passion for building relationships that deliver measurable impact. Kyle has a proven track record of leading growth and new business efforts across agencies, with expertise spanning go-to-market strategy, lead generation, pitch development, and agency marketing. He brings a strong point of view on agency positioning and an empathy-led approach that turns prospects into long-term partners. At his core, Kyle is service-oriented and committed to creating partnerships grounded in trust, collaboration, and lasting value. Outside of work, Kyle enjoys staying active through fitness training and golf, and has a strong interest in health and wellness. He lives in the Philadelphia area with his wife, Ashley, and their son, Brooks.

Brett catapults Imre’s work to new levels by infusing science and strategy into all we do. With more than 15 years of experience in the healthcare industry, including as a clinical pharmacist, he leads integrated strategy at Imre, merging complex insights with creativity to craft compelling stories that serve patients, caregivers, HCPs and consumers. With a background spanning 20+ product launches across oncology, rare disease, immunology, endocrinology, and more, Brett thrives on cross-functional collaboration to bring brands to life. A graduate of the University of Missouri, Kansas City, Brett now lives in Philadelphia.

Lisa stands at the helm of Imre’s media discipline as EVP, guiding our Precision Experience Practice with more than 20 years of expertise in media strategy, omnichannel marketing, and pharmaceutical leadership—including deep expertise in the rare disease category. She’s shaped brands across industries—pharma, entertainment, retail, and automotive—while managing multimillion-dollar budgets and leading first-to-market programs with partners including Meta, Google, Time, Everyday Health, Doximity, and PulsePoint. Her career highlights include helping deliver breakthrough treatments in rare disease, oncology, and neurology to HCPs and patients alike, while her collaborative leadership style and strategic vision have built and inspired high-performing teams. Beyond the office, Lisa is a devoted mom of two, an avid scratch cook and baker, and a proud dog mom who loves family walks, foodie adventures, and volunteering with animals.