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T. Rowe Price: Making money personal, again

Kwikset: Made for the world you live in

STIHL TIMBERSPORTS: Captivating new audiences of the original extreme sport

Five Steps to Modern Day Product Launches

The imre approach to product launches is founded on a few simple principles. In this series, we will outline five key strategies for modern product launches.

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1

Think Omnichannel. Break Silos!

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2

Build Webs. Not Funnels!

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3

Coming Soon: Set High Level Program KPIs

4

Coming Soon: Use Innovative Ways to Earn Product Credibility

5

Coming Soon: Make Agile Campaign Shifts

Modern LGBTQ-centered Marketing

Here are 5 things brands should reconsider about LGBTQ-centered marketing based on dedicated primary research and decades of human marketing.

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1

Live Your Mission

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2

Use More than One Persona

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3

Coming Soon: Mobilize Straight Allies

4

Coming Soon: Be Inclusive

5

Coming Soon: Build a Brand Persona