

In 2015, the best lumberjack athletes in the world descended upon Central Park in New York City. A big investment, in the Big Apple, celebrating a big milestone, demanded big results.
We enabled our current lumberjack sport community, and targeting a demographic of potential new fans — guys we knew that would appreciate the appropriate mix of drama and adrenaline-filled action that STIHL® TIMBERSPORTS® delivers.
And we put sports fans in the heart of the city with content that married iconic imagery with the sport, a live stream of the Championships from the Naumburg Bandshell in June, and we spent three Sundays on ABC in October taking on the NFL and beating out other extreme sports for attention.