Here are 5 things brands should reconsider about LGBTQ-centered marketing based on dedicated primary research and decades of human marketing.
We believe the formula for successful modern LGBTQ-centered marketing is: brands + culture and voice of inclusion + shared-valued strategies.
looking for relevant connections to LGBTQ sub-demographics,
treating and marketing to LGBTQ audiences like a single demographic.
When you build your communications approach, remember that perceptions, attitudes and behaviors vary substantially among Ls, Gs, Bs, Ts and Qs.
Here are 5 things brands should reconsider about LGBTQ-centered marketing based on dedicated primary research and decades of human marketing.
imre helps brands evaluate their programs and strategies and build strong marketing recommendations that bring brand values to life in the LGBTQ communities. We specialize in these two categories: