Meet Hatch Works

With smart technology taking off, locks were having a moment.

Kwikset is the number one selling lock manufacturer across traditional and smart lock categories. But Kwikset's messaging was not resonating with the modern homeowner.

We studied their unique purchase journeys and developed a new brand platform, Made for the World You Live In, that allowed us to personalize Kwikset's brand to their lives.

Bringing it to Life

We introduced Kwikset’s new brand platform, Made for the World You Live In, by connecting with homeowners through the lives of Ashley and Adam of Hatch Works. They tell the story of Kwikset’s singular focus – to protect you, your passions and your world.

With video storytelling as the primary platform, we used the Kwikset brand pillars of Innovation, Style and Durability to tell three stories that reached a qualified and engaged audience.

Kwikset Innovation

Kwikset Style

Kwikset Durability

By understanding our audiences' behaviors and needs, we developed a fully integrated brand launch campaign that reached across social, digital, mobile and PR.

The Promotion

11%traffic increase
1.9 m+video views
7.18%smart lock CTR
3.89%conversion rate

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Kwikset: Made for the World You Live In