imre Health is one of the fastest growing social, digital and creative marketing agencies working in healthcare today, and we’re looking to add a critical role to the agency new business department to expand our unique offering for prospective clients.
This position will be responsible for generating leads with potential new clients for our imre Health division, primarily focused on the pharmaceutical and medical device industries, to help the agency ultimately win new business.
Reporting to the Vice President of Business Development & Marketing, the ideal candidate will work with other senior leaders in the organization to develop and maintain regular contact with prospects, partners and vendors to produce qualified leads and convert new business for the agency.
Prospecting: Lead generation
Create and maintain a database of prospective clients using the agency’s CRM tool
Conduct outreach and follow-up to key prospective clients across the healthcare landscape (pharmaceutical and medical device)
Leverage our agency marketing materials (e.g. case studies, thought leadership, events) and external Business Intelligence tools to reach prospects with messaging relevant to how imre Health can help them achieve their business objectives
Track, monitor and report on all lead generation activities to continuously secure meetings with new prospects
On a case-by-case basis:
Draft RFI / RFP responses
Aid in the development of pitch background materials, including prospective client contact and business background research
Support pitch deck development in partnership with Account, Strategy and Creative leads
Attend pitches in-person
Required Knowledge and Skills
3 to 5 years’ experience in an agency or professional services firm environment
Experience working with pharmaceutical brands and knowledge of how their challenges differ from other verticals
Dynamic personality with excellent people skills, especially with those at a senior level
Strong persuasive writing abilities
Entrepreneurial spirit with strong attention to detail
Demonstrates ingenuity in attracting prospects
Quick learner, grasping the intricacies of our agency services and client work to apply to lead generation efforts effectively
Travel domestically (10-15%)
CRM system management
Firm grasp of LinkedIn
Either direct Account or New Business experience in an advertising, marketing or digital agency setting
Open office environment, where there is no physical discomfort due to temperature, dust, noise or smoke.