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Copywriter, imre Health

  • Copywriter, imre Health
  • Full-Time
  • Baltimore

JOB ROLE:

At imre health we believe that great healthcare marketing requires digital transformation that improves the Customer Experience. Our creative services are designed to meet the ever changing challenges of the patient journey.

The Copywriter’s primary responsibility is to write creative copy and develop powerful creative marketing that will enable imre Health clients to achieve their goals. Copywriters are responsible for writing inspired creative copy for healthcare marketing campaigns, and also “pick-up” pieces and all other copy for jobs pertaining to their accounts. They will play a role in creative team concepting sessions and help transform those concepts into successful campaigns and programs. They will help ensure that our creative execution never loses sight of our strategic vision for the healthcare industry – treating patients like people.

JOB RESPONSIBILITIES:

  • Creative talent and vision
  • Create effective, impactful copy that is strategically on target
  • To fully participate in the strategic component of the development of creative briefs and job opening meetings
  • To work closely with the creative lead to generate original concepts that reflect brand positioning
  • To develop a variety of concepts for each assignment that display diversity between them — attacking the creative problem from different points of view yet producing concepts consistent with the marketing strategy
  • To understand the problem they are solving for
  • Be able to discuss and defend these concepts to the brand account team
  • Work with entire internal team to develop effective, impactful copy as tactical elements are developed
  • Follow copy through agency/client process and review from original concept to finished piece
  • Complete assigned projects in a timely manner
  • Be a resource on the product and its therapeutic area
  • Learn and adhere to client regulatory and approval process and prepare copy accordingly

EXPERIENCE:

  • Bachelor’s degree
  • 2-5 years of experience in copywriting (healthcare experience preferred)
  • Strong attention to detail and version control
  • Excellent, demonstrated writing and oral communication skills.
  • Comfortable working in a fast-paced environment
  • Able to articulate project feasibility to account management and clients
  • Self-starter with an understanding of the unique challenges surrounding healthcare industry
  • The ability to create, articulate and document great consumer/patient/user-centered on and off line experiences
  • Ability to learn scientific information about assigned therapeutic category

Working Conditions:

Normal office environment, where there is no physical discomfort due to temperature, dust, noise, or smoke.

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

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Why work at imre?

To start, our benefits are top-notch.

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