Combating Compassion Fatigue

For healthcare marketers, combating compassion fatigue is critical

In today’s world, technology is seen as a tool to enable global connection. However, this connectivity can have adverse effects, especially on the healthcare landscape. In a POV on combating compassion fatigue, Kirsty Whelan, imre health’s VP of Strategy, takes a step back to evaluate the role that technology has in healthcare marketing, and how brands have the power to offset the lack of empathy.

Read the full POV on Digiday

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Combating Compassion Fatigue