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WELLS FARGO INSURANCE SERVICES
Overview
When Wells Fargo Insurance Services needed a 24-month roadmap for connecting with millions of customers, it brought in IMRE as its guide. In a proprietary, highly collaborative process, IMRE examined brand and landscape research, resource gaps and what tactics should take priority. Then the team merged customer research, content, PR and social media into a clear-cut path forward.
PUBLIC RELATIONS
Grounded in research and vetted by representatives from all areas of the corporation, Wells Fargo’s PR strategy includes print, broadcast and social media—reaching customers through both traditional and non-traditional channels.
