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TRAVELERS
OVERVIEW
What do wedding insurance, hybrid insurance and global technology risk management have in common? Representation in the Travelers Insurance portfolio and IMRE’s PR support. When relations with independent insurance agents needed a boost, topical news hooks, national media outlets, targeted trade media and conference outreach reinforced the connections—and grew the book of business.
PUBLIC RELATIONS
From the insurance needs of golf courses, colleges and universities to helping contractors achieve the right levels of coverage, IMRE and Travelers developed news hooks around topical issues and generated coverage in the publications read by independent insurance agents and risk managers – who represent the insureds.
