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THE AMERICAN INSTITUTE OF ARCHITECTS
OVERVIEW
Education and advocacy are two benefits that architects, contractors and building managers value from their membership in The American Institute of Architects (AIA). Less well known: The powerful protection available through AIA’s Contract Documents Software. AIA has been around for over 100 years and rightfully brands itself as “The Industry Standard.” IMRE helped AIA bring this reputation to its newest version of Contract Documents, expand the product’s reach and generate excitement among new and existing customers about the advantages of working with AIA Contact Documents.
ADVERTISING
A striking schematic and a benefit-focused headline, “Built with an added layer of protection,” grabbed the attention of AIA’s members in trade publications and at relevant tradeshows. One quick read emphasized how vital AIA Contract Documents can be to all parties on any project.
TRADESHOW MARKETING
Visitors to AIA’s redesigned trade show booth discovered more than just a new look. An engaging video introduced the latest version of Contract Documents—and its powerful new advantages—for the first time at AIA’s 2011 national convention.
