TWITTER
T. ROWE PRICE
OVERVIEW
In the crowded landscape of financial literacy and corporate social responsibility, how can a financial services brand stand out? By taking the innovative game it developed with Disney, The Great Piggy Bank Adventure®, to a targeted mix of blogs and traditional outlets. IMRE launched a social media push, a NYC media tour and a successful effort to land expert interviews on key talk radio and local programs. The ROI so far: increased game play, exposure and employee enthusiasm.
PUBLIC RELATIONS
IMRE’s electronic media kit equipped bloggers with press materials including the client’s annual Parents, Kids and Money Survey. During media tours with the CBS Early Show, The Wall Street Journal and national parenting magazines, experts personally walked through the survey’s findings.
