TWITTER
PHH ARVAL
OVERVIEW
To help PHH Arval’s customers better understand the fleet management firm and its operations, IMRE dug deep into its culture to utilize their new brand foundation: “The art and science of fleet management.” Employee testimonials showcased the “art” of working together to deliver PHH’s many product offerings. For the “science” aspect, a print ad featuring a strand of DNA communicated PHH’s commitment to innovation and a seamless customer experience.
WEB
IMRE’s intuitive website design put employee videos front and center, giving visitors the opportunity to hear about the daily responsibilities, challenges and triumphs of PHH’s account executives and customer service representatives.
PUBLIC RELATIONS
Targeted outreach to trade media enabled PHH to continue to position itself as an expert in its industry’s issues and practices. Coverage included how-to articles, thought leadership pieces and insights from PHH’s operations.
