OVERVIEW

Fervent fans and a leading brand are the perfect match. To help John Deere nurture such a love connection, IMRE tapped into the power of Facebook. The “Love to Lawnscape” tab not only gave property care enthusiasts a place to “talk grass”, watch how-to videos and even send virtual garden gnomes, it encouraged them to get personal by sharing tips and photos. “Love to Lawnscape” collected more than 18,600 consumer engagements in just two months and generated over 1,375,000 news feed impressions.