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AMERICAN OLEAN
OVERVIEW
American Olean needed to strengthen its relationship with its dealers and drive its new brand identity. IMRE’s solution: the AOne dealer program to keep the brand top of mind with people selling, installing and enjoying American Olean’s tile products. The design concept reflected the company’s “Freedom of Expression” tagline, and the materials gave dealers the tools to stay abreast of new developments and stay in front of their customers.
BRAND IDENTITY
An eye-catching logo communicated AOne’s “Freedom of Expression” brand identity across marketing materials, from a customized dealer welcome letter to showroom display graphics.
To support new dealer recruitment and expand American Olean’s reach, IMRE designed an AOne brochure for American Olean distributors to use in highlighting the program’s benefits for potential dealers.
ADVERTISING
The AOne dealer welcome kit included a CD of customizable print ads for use in local media outlets and brand guidelines.
E-NEWSLETTER
To connect directly with dealers on a regular basis, IMRE worked with American Olean to develop Expressions, a monthly e-newsletter filled with marketing tips, product updates, customer profiles, inspirational stories and more.
