IMRE SPORTS TAPPED FOR INSIGHT ON NFL AND SUPERBOWL FAN ENGAGEMENT TACTICS

Two IMRE Sports marketing specialists were recently spotlighted in the news for their expertise on two increasingly popular sports marketing trends: Superbowl social media fan engagement and a growing prevalence of female sports fans.

 Crystalyn Stuart, Vice President, Social Marketing, was a guest on CNN’s Market Watch radio program, speaking to an increase of social media usage before and during the Superbowl, and how sports brands are finding more creative ways of engaging their audiences with social media. To hear Crystalyn’s insight on social media and sports brand fan engagement, click here: http://www.marketwatch.com/story/social-media-playing-a-big-role-at-the-super-bowl-2012-02-03

Meghann Malone, Marketing Manager, was featured in an article on ESPNW.com regarding the surprising number of female sports fans, how the NFL is engaging them, and why advertisers that haven’t tapped into this demographic would be smart to catch on. To read more about which types of brands are missing the mark, and why, click here: http://espn.go.com/espnw/more-sports/7536295/nfl-finding-success-targeting-women-fans-merchandise-fashion

To learn more about IMRE Sports, please contact Matt Saler at matts@imre.com.

IMRE Sports is an agency helping clients like Target, the PGA TOUR’s Travelers Championship, Stanley Black & Decker and John Deere leverage their sports sponsorships. Areas of expertise include social marketing, public relations and on-site activation. For more information, visit www.imresports.com, follow our blog at www.imresportsiq.com or follow us on Twitter at twitter.com/imresportsiq.