Sports Marketing | IMRE

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IMRE turns brands into champions

IMRE knows how to keep brands in the sports marketing game. We rally crowds to stadiums, arenas and their TV, computer and mobile screens. Even after the final whistle, our expert blend of strategy, creativity and outreach maximizes impact and client investment.
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Sitting high in the saddle

John Deere Worldwide supplied the equipment. IMRE generated the buzz. And the first-ever U.S. appearance of the World Equestrian Games was a rousing success. IMRE’s plan emphasized interactivity and brand connections, allowing John Deere to garner a great return on sponsorship investment.
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Education shines at Super Bowl

Super Bowl week is the signature event in American sports. In 2011, Target leveraged its partnership with the NFL Players Association and Arizona Cardinals' wide receiver Larry Fitzgerald to promote the retailer’s commitment to education all week long in the host city of Dallas.
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New media reinvigorates classic event

Following the U.S. Open is a challenge for even the most respected PGA Tour tournament. That’s why IMRE used an online golf game, live tweeting and vivid brand tie-ins to help Travelers Insurance make its title sponsorship a hole in one.
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IMRE Sports

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NEWS

One in Five Adults with Mobile Devices Will Use Social Media to Follow March Madness in 2012

BALTIMORE, March 15, 2012 – More than one in five adult Americans (21 percent) with mobile devices said they plan on using social media on their mobile devices to follow this year’s NCAA March Madness Tournament, according to new research released today commissioned by IMRE Sports and conducted online by …

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IMRE Hires Industry Veteran to Lead Growing Sports Practice

BALTIMORE, March 6, 2012 – IMRE, a full-service marketing agency, today announced the addition of Marty Conway as Vice President of its growing Sports practice. Conway’s three decades of sports marketing and communications experience will address the needs IMRE’s diverse roster of clients, as well as sustain IMRE Sports as …

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