Jeff Williams

Account Director

What has changed the most in Home & Building over the past 5 to 10 years?

Consumer behavior. Faster Internet speeds and portable devices enable consumers to research brands like never before, which has evoked a whole new genre of communications channels. Social media, online video, product reviews—all of these elements are now an integral part of the marketing mix and allow more genuine conversation with potential customers.

Where do you see the industry headed in the next several years? What trends are on the horizon?

The Great Recession will have lasting effects regarding credit availability and how credit is acquired. Land scarcity and tightening energy codes will play a critical role in accelerating sustainable building practices.

What does it take to be a Home & Building leader today?

I think the best companies have really interesting and/or useful products and they lead with service. They communicate with customers in a personable, forthright and transparent way, effectively changing their messaging ratio from one to many to as close to one-to-one as possible.

In your perfect world, what title would appear on your business card?

Bass Pro and Hammock Tester

What do you do for fun outside the office?

I’ve been working on an old Corvette for about 20 years that I hope to have running in a few months…or not. I also like woodworking and anything to do with tools.

Who inspires you—personally and/or professionally?

I live by General Colin Powell’s “13 Rules.” Number 13 is a favorite: “Perpetual optimism is a force multiplier.” I admire Oprah Winfrey and what she has accomplished. She’s so humble and kind.

What other career/job/line of work would you be in if you weren’t in the field you’re in now?

I’d be renovating historic homes or building modern interpretations of classic American architecture, such as Georgian, Federal, Greek Revival or some of the eclectic styles.

If you could have lunch with any famous person, living or dead, who would it be and why?

I’d love to have lunch with Mark Twain and Ben Franklin, preferably at the same time.

If you were writing the story of your life, what would the title be?

Measure Twice, Cut Once