Jeff Williams

Vice President, Home & Building

What I do...

I work with a diverse group of personalities, each with unique business goals, and I try to help them be more successful by sharing my expertise in the Home & Building industry and marketing communications

What that means...

I lead a team of professionals in building great relationships with our clients. We strive to do this by delivering smart, effective ideas that move the needle. We also customize our approach around our client’s needs, which ultimately helps us partner more effectively with them

Where I've been...

I started out in the newspaper business back when they used waxers and rubylith, before moving into building product marketing, on both the client and agency sides. I’ve lived in Virginia, Maryland and Wisconsin, and I’ve visited all 50 states

How I got here...

It’s a small world…especially in the building products industry. Shawn Draper, then the Director of Marketing for Weather Shield Windows and Doors, recruited me in 1999. Eleven years later, Shawn, Partner and President of the Home & Building business unit for IMRE, hired me again

What I believe...

I believe in “do unto others,” the power of innovation, a good day’s work, and a positive attitude

The earliest sign I’d work in advertising was...

My first day of Mass communications 101. The clouds parted and the angels sang

The moral of my story is...

Measure once, cut twice

The best advice I ever got was...

From my grandfather when he told me, as I was digging a ditch, “This is why you’re going to college”