Alison Giella

Senior Account Executive

What does it take to be a leading company?

The way we do business is changing every day, and the best thing a company can do is to be receptive to change and keep an open mind regarding new ideas.

What resonates with target audiences today?

Open communication, convenience, innovation and the latest technology. Consumers want efficient solutions to make their lives easier, but they also crave a personal connection to the brands they use on regular basis.

What made you want to work in PR?

It started in high school, when I shadowed an event planner for a nonprofit, hosted a radio show and took classes in writing and public speaking. In college, I interned at a newspaper and had some chances to work with the PR department.  I found myself looking forward to those opportunities more and more and knew that was the field for me.

What is the best part about working at IMRE?

The energy, passion and collaborative environment.

What do you do for fun outside the office?

I enjoy playing tennis, seeing Broadway shows, traveling as much as possible, and rooting for the Mets—no matter what!

Who inspires you—personally and/or professionally?

Personally I’m inspired by anyone who dedicates their time to helping others without expecting anything in return. Professionally, I’m inspired each day by my colleagues because of their passion for the industry, their clients and getting results.

What other career would you have if you weren’t in PR?

I’d definitely want to be an English teacher. I’m a grammar and spelling nut who loves to read and write. I wouldn’t mind that whole summer vacation thing, either.

If you were writing the story of your life, what would the title be?

I Thought You Might Be Interested. (Anyone who talks to the media on a regular basis would understand this one.)