TWITTER
RSS
EMAIL
IMRE NEWS
5LOOM POWERED BY IMRE PRESENTS DATA STORYTELLING: THE ART AND SCIENCE OF SOCIAL MEDIA METRICS
Crystalyn Stuart, president of 5Loom, a social media practice powered by IMRE, was recently featured by the Council of Public Relations Firms regarding data storytelling, a new concept created by 5Loom that turns analytics into contextual concepts for brands looking to better understand how their social campaigns are performing. 5Loom …
IMRE MOVES UP THE RANKS ON PR WEEK'S ANNUAL U.S. AGENCY LIST
Today IMRE announced that a 40 percent revenue increase in 2011, combined with key client wins and retention of star talent, helped land our agency in the top 50 of PR Week’s U.S. Agency Ranking of 2012. “It was the second fantastic year in a row for us,” says Partner …
IMRE EXPANDS TO WEST COAST WITH OFFICE IN LOS ANGELES
IMRE, a full-service marketing agency, today announced it has expanded to the West Coast with a new office in Los Angeles, California. Headquartered in Baltimore with an additional office in Raleigh, IMRE’s high-touch collaboration with major brands in the Home & Building, Financial Services, Healthcare and Sports industries, is now even …
IMRE FORTIFIES GROWING HEALTHCARE PRACTICE WITH ADDITION OF INDUSTRY VETERAN JEFF SMOKLER
IMRE, a full-service marketing agency, today announced it has hired industry expert Jeff Smokler, formerly of Weber Shandwick, to lead its Healthcare practice. The addition of Smokler as senior vice president reflects the agency’s commitment to deliver researched-based integrated campaigns that deliver measurable business results for some of the nation’s …
IMRE PRESENTS "THREE TRUTHS AND A LIE: UNDERSTANDING ROI FOR DIGITAL MARKETING" AT HIGH POINT UNIVERSITY MERCHANDISING SEMINAR
Christine Pierpoint, IMRE’s Vice President of Emerging Media, gave a presentation to retail, manufacturing and design professionals from the home furnishings industry on effective ways of measuring digital marketing ROI, at High Point University’s third annual online marketing seminar on March 21. The presentation, entitled “Three Truths and a Lie: …
IMRE ANNOUNCES EXPANSION OF SOCIAL MARKETING PRACTICE WITH LAUNCH OF 5LOOM
BALTIMORE, March 19, 2012 – IMRE, a full-service marketing agency, today announced that its social marketing practice has expanded its scope to include a more robust and globally focused enterprise platform and will now be branded 5Loom. 5Loom, powered by IMRE, will continue to perform all social marketing services for …
ONE IN FIVE ADULTS WITH MOBILE DEVICES WILL USE SOCIAL MEDIA TO FOLLOW MARCH MADNESS IN 2012
BALTIMORE, March 15, 2012 – More than one in five adult Americans (21 percent) with mobile devices said they plan on using social media on their mobile devices to follow this year’s NCAA March Madness Tournament, according to new research released today commissioned by IMRE Sports and conducted online by …
IMRE PRESENTS "THE NEW GLOBAL SOCIAL MEDIA" AT INTERNATIONAL HOME + HOUSEWARES SHOW
IMRE’s Vice President of Social Media, Crystalyn Stuart, presented a hands-on tutorial for marketers and communications experts representing marquee Home brands from around the world at the International Home + Housewares Show on March 13, 2012. The session, entitled “The New Global Social Media,” provided participants with an understanding of …
IMRE HIRES INDUSTRY VETERAN TO LEAD GROWING SPORTS PRACTICE
BALTIMORE, March 6, 2012 – IMRE, a full-service marketing agency, today announced the addition of Marty Conway as Vice President of its growing Sports practice. Conway’s three decades of sports marketing and communications experience will address the needs IMRE’s diverse roster of clients, as well as sustain IMRE Sports as …
IMRE ADDS GLIDDEN PROFESSIONAL™ PAINTS TO HOME & BUILDING PRACTICE
BALTIMORE, February 27, 2012 – IMRE, a full-service marketing agency, today announced the addition of Glidden Professional™ paints to its Home & Building practice. Glidden Professional paints is the only national brand of decorative coatings dedicated exclusively to serving the needs of the professional marketplace. IMRE will serve as Agency …
IMRE'S ASSOCIATE CREATIVE DIRECTOR WRITES ORIGINAL STORY FOR AWARD-WINNING SUNDANCE FILM
IMRE is proud to announce that Associative Creative Director Craig Strydom wrote the original story for a film that won two awards at the 2012 Sundance Film Festival and was subsequently purchased by Sony Classics. The film, Searching for Sugar Man, is a full-feature documentary based on, and inspired by, …
IMRE ANNOUNCES EXPANSION OF RESEARCH PRACTICE
BALTIMORE, February 14, 2012 – IMRE, a full-service marketing agency, today announced the expansion of its Research practice with the addition of a new research analyst and a broader portfolio of research services. Research Analyst Ali Beydoun joins IMRE with an extensive background that includes project management at The American …
IMRE PRESENTS TOUCHSCREENS AND TOUCHDOWNS: MOBILE IN THE SPORTS INDUSTRY
IMRE Sports has organized Touchscreens and Touchdowns, a panel discussion on sports and mobile technology, in conjunction with Georgetown University and the Washington DC chapter of Mobile Mondays, a monthly networking group of mobile experts. Hosted on Monday, February 6 at 6pm, the event will explore topics from adoption of …
IMRE SPORTS TAPPED FOR INSIGHT ON NFL AND SUPERBOWL FAN ENGAGEMENT TACTICS
Two IMRE Sports marketing specialists were recently spotlighted in the news for their expertise on two increasingly popular sports marketing trends: Superbowl social media fan engagement and a growing prevalence of female sports fans. Crystalyn Stuart, Vice President, Social Marketing, was a guest on CNN’s Market Watch radio program, speaking …
HOW AND WHY AMERICANS ENGAGE WITH WINTER SPORTS BRANDS: RESEARCH REVEALS SOCIAL NETWORKING PLAYS A MAJOR ROLE IN ACTIVITY
Nearly Half of Winter Sports Participants Recommend Products or Brands to Peers Slightly over one in five American adults (21 percent) revealed that they ever participate in any winter sport, according to new research released today from IMRE Sports, and conducted on their behalf by Harris Interactive. Among those who …
IMRE ANNOUNCES EXPANSION OF FINANCIAL SERVICES TEAM
BALTIMORE, January 3, 2012 – IMRE, a full-service marketing agency, today announced the expansion of its Financial Services practice with the addition of two new employees. Matt Weaver has joined the Financial Services team as an Account Manager. He has an extensive background in financial communications having held senior-level marketing …
IMRE WINS BALTIMORE'S TOP WORKPLACE OF 2011 AWARD
IMRE is proud to announce it has been named one of Baltimore’s Top Workplaces of 2011 by The Baltimore Sun. The Top Workplace awards are based on results of a 23 question employee survey that addressed various topics such as employees’ opinions of management, career growth, compensation, and schedule flexibility. …
IMRE CREATES AWARD-WINNING FACEBOOK PAGE FOR QUINTILES
IMRE has created an award-winning Facebook page for international biopharmaceutical services company Quintiles Transnational. The Web Health Award recognizes high-quality digital health resources for both consumers and health professionals. Specifically, the Quintiles Facebook page created by IMRE offers a multi-faceted approach to reaching a broad audience of customers, employees, job …
IMRESPORTSIQ WINS 2011 MOBBIES AWARD
IMRE is proud to announce that IMRESportsIQ has been selected for a 2011 Mobbie. The Mobbies are Maryland’s Outstanding Blogs, presented by The Baltimore Sun. Each year, regional blogs are nominated for select categories and voted upon for two weeks. The contest culminated with an event in downtown Baltimore, where …
TWO-THIRDS OF ADULT AMERICANS SAY MULTIPLE BARRIERS PREVENT LIVING A HEALTHY LIFESTYLE ALL THE TIME
Research reveals prohibitive factors that include family dynamics, cost and time—not lackof information or access to medical care BALTIMORE, MD—(November 15, 2011) Sixty-six percent of adult Americans do not live a healthy lifestyle allthe time (e.g., eating right, exercising regularly and preventive care), according to a new survey by IMRE …
IMRE LAUNCHES LARGE SOCIAL MEDIA CAMPAIGN FOR JOHN DEERE'S PROJECT "CAN DO"
IMRE, which serves as John Deere’s global social marketing agency of record, recently launched a large social media campaign to promote the Project “CAN DO” combine sculpture and food donation program. As part of this global social media effort, IMRE developed an interactive Project “CAN DO” Facebook tab and application. …
IMRE CELEBRATES "GIVING BACK" MONTH IN OCTOBER
BALTIMORE, October 11, 2011 – As part of its ongoing effort to donate marketing services to area non-profit organizations, IMRE, a Baltimore-based marketing agency, is celebrating “Giving Back” month this October by providing pro-bono work for the Maryland SPCA and the Maryland Affiliate of Susan G. Komen for the Cure …
IMRE PRESENTS THE NEW REALITIES OF LEVERAGING SPORTS SPONSORSHIPS AT ADVERTISING WEEK 2011
IMRE has organized a panel of top sports marketing experts at Advertising Week 2011, North America’s celebrated gathering of marketing and communications leaders. The panel, called The New Realities of Leveraging Sports Sponsorships, focuses on how the rise of nontraditional media platforms have changed the landscape for brands that invest …
ARCHITECTS AND DESIGNERS VIEW SUSTAINABILITY AS IMPORTANT BUT QUESTION VIABILITY OF MANUFACTURERS' CLAIMS
Research reveals sustainable projects are on the rise; cost is potential prohibitive factor BALTIMORE, October 3, 2011 – The majority of architects and interior designers, 87% and 86% respectively, acknowledge that they are concerned with how products are manufactured with regard to sustainability, according to new research released today by …
PROTECT YOUR BRAND FROM A XXX THREAT
There’s a new Internet domain coming out this fall as a way to identify adult entertainment websites. The non-profit Internet Corporation for Assigned Names and Numbers (ICANN, http://www.icann.org) regulates website domains. Last year they announced a move to create the .xxx domain as an alternative to the more common .com …
IMRE FORTIFIES HOME & BUILDING PRACTICE LEADERSHIP WITH ADDITION OF INDUSTRY VETERAN
Betty Lyn Eller Hired as Vice President, Home BALTIMORE, March 29, 2011 - IMRE, a full-service integrated marketing agency, today announced the addition of industry veteran Betty Lyn Eller as Vice President, Home, to its Home & Building leadership team. Eller will serve to enhance the structure of IMRE’s Home & …
HOW AMERICANS WILL FOLLOW MARCH MADNESS IN 2011: SOCIAL MEDIA AND MOBILE APPLICATIONS DOMINATE ACTIVITY
Research reveals nearly 1 in 4 online Americans will use social media to follow NCAA Tournament Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, according to new research released today from IMRE …
IMRE OFFICIALLY LAUNCHES SPORTS PRACTICE
BALTIMORE, March 1, 2011 - IMRE, a full-service marketing agency, today announced the official launch of IMRE Sports. IMRE Sports joins IMRE’s three existing business units: Home & Building, Healthcare and Financial Services. For nearly two decades, IMRE has spearheaded a wide array of sports marketing initiatives for its clients. IMRE …
IMRE ADDS DAL-TILE CORPORATION TO HOME & BUILDING PRACTICE
BALTIMORE, February 28, 2011 – IMRE, a full-service marketing agency, today announced the addition of Dal-Tile Corporation to its Home & Building practice. Dal-Tile manufactures, distributes and markets high-quality tile and natural stone products. IMRE will serve as Agency of Record, handling public relations, social marketing and creative for two …
FTC GREEN GUIDES: WHAT HOME & BUILDING MARKETERS NEED TO KNOW
The much-anticipated FTC Green Guide revisions are soon to be published. The revisions are designed to curtail deceptive behavior with specific rules about what brands can and cannot do. While it is unknown how strictly the new guides will be enforced, anyone can file a complaint against a brand, and …
IMRE'S MIKE O'BRIEN AND MEDIMMUNE'S JODY AUD FEATURED IN MARKETING HEALTH SERVICES MAGAZINE
IMRE Healthcare’s innovative internal communications program for MedImmune was highlighted in a recent edition of Marketing Health Services. IMRE’s Ambassador program, a first in the industry, created a brand new channel of communication within one of the nation’s preeminent biotech companies. In order to view this article, click here.
IMRE OPENS OFFICE IN RALEIGH
BALTIMORE, November 18, 2010 - IMRE, an agency of marketing experts serving the Home & Building, Healthcare and Financial Services industries, today announced the opening of its downtown Raleigh office. Headquartered in Baltimore, the agency will boost its presence with the addition of a team based in North Carolina. “We see …
IMRE ADDS XLHEALTH TO HEALTHCARE PRACTICE
BALTIMORE, September 13, 2010 – IMRE, a full-service marketing agency, today announced the addition of XLHealth Corporation to its Healthcare practice. Baltimore-based XLHealth is a national leading provider of health care solutions focused on improving quality of care and reducing costs for underserved Medicare beneficiaries, including those with chronic health conditions. …
IMRE'S VP OF SOCIAL MARKETING TO DISCUSS IMPORTANT LEGAL PARAMETERS OF SOCIAL MARKETING
Crystalyn Stuart, vice president of social marketing at IMRE, has been invited by the Public Relations Society of America (PRSA) to address the legal parameters of social marketing in a webinar offered through PRSA. Stuart’s tutorial, on Tuesday, September 7 at 3pm EST, will focus on ways to ensure online …
IMRE EXPANDS WITH THREE NEW CLIENT ADDITIONS TO ITS HOME & BUILDING DIVISION
BALTIMORE, July 14, 2010 – IMRE, a full-service marketing agency, continues to thrive with the addition of three new clients to its Home & Building division. New client wins include industry leaders Fiberon, LLC., Liberty Hardware Manufacturing Corporation and the Irrigation Association Education Foundation (IAEF). IMRE will handle public relations …
U.S. BANKER MAGAZINE INTERVIEWS PAUL EAGLE, VICE PRESIDENT OF FINANCIAL SERVICES
Paul Eagle, Vice President of Financial Services, talks with U.S. Banker Magazine about repairing banks’ reputations through public relations: http://bit.ly/bvqyLP
IMRE ADDS KOMEN MARYLAND TO HEALTHCARE PRACTICE
BALTIMORE, MAY 25, 2010 – IMRE, a full-service marketing agency, today announced the addition of The Maryland Affiliate of Susan G. Komen for the Cure® to its client portfolio. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower …
IMRE ADDS SUSQUEHANNA BANCSHARES, PHH ARVAL, AND INJURED WORKERS INSURANCE FUND (IWIF) TO FINANCIAL SERVICES PRACTICE
BALTIMORE, February 22, 2010 – IMRE, a full-service marketing agency, today announced the addition of three new clients to its Financial Services practice. IMRE will provide marketing and communication services for Lititz, Pa.-based Susquehanna Bancshares, Inc., Sparks, Md.-based PHH Arval, and the Towson, Md.-based Injured Workers’ Insurance Fund. With roughly …
MARK EBER NAMED PRESIDENT OF IMRE
BALTIMORE, February 3, 2010 – IMRE, a full-service marketing agency, announced today that Mark Eber has been named president of the agency. Eber, who joined IMRE 13 years ago, succeeds Dave Imre, who now takes on the role of chief executive officer of the growing agency. As president, Eber will …