FTC GREEN GUIDES: WHAT HOME & BUILDING MARKETERS NEED TO KNOW

The much-anticipated FTC Green Guide revisions are soon to be published. The revisions are designed to curtail deceptive behavior with specific rules about what brands can and cannot do. While it is unknown how strictly the new guides will be enforced, anyone can file a complaint against a brand, and the FTC will look into it. IMRE’s Director of Sustainability, Christine Costa, is a featured panelist on this very topic at IBS on Friday, January 14, 10:00am – 11:30am, West 303. The session is called Legal Compliance for Green Building. She will keep good company with a senior attorney from the FTC’s Division of Enforcement, legal representation from NAHB and others. If you are attending IBS, this is a session to catch.