IMRE'S VP OF SOCIAL MARKETING TO DISCUSS IMPORTANT LEGAL PARAMETERS OF SOCIAL MARKETING

Crystalyn Stuart, vice president of social marketing at IMRE, has been invited by the Public Relations Society of America (PRSA) to address the legal parameters of social marketing in a webinar offered through PRSA. Stuart’s tutorial, on Tuesday, September 7 at 3pm EST, will focus on ways to ensure online messages create maximum impact and lessen liability for a brand. Stuart will provide tips, hints and program suggestions to help brands navigate and remain FTC-compliant in the increasingly complicated online space. She will also emphasize the importance of understanding ethical and legal parameters for utilizing social media, blogger outreach, celebrity endorsements and socialized news to promote a brand or service online.

Click below to register through PRSA.

http://www.prsa.org/Learning/Seminars/view/648/Navigating_the_Legal_Parameters_of_Social_Marketing