What has changed the most in Emerging Media over the past 5 to 10 years?

Everything—the technology, the platforms and most of all, the audience’s expectations. What hasn’t changed is the need for proven solutions from industry experts.

Where do you see Emerging Media headed in the next several years? What trends are on the horizon?

The success of the Internet has always been about simplifying communications. Today’s mobile websites and applications and tomorrow’s tablets continue that shift. They narrow the focus of a task to its most essential elements and enable the sharing of information anywhere.

What does it take to be a leader in Emerging Media today?

You have to take in a tremendous amount of information all the time. More importantly, you have to put all the new techniques into practice. To make something great for your clients, you have to have the experience to know what works and how best to meet their needs.

Name three keys to successful marketing via Emerging Media right now.

The secret is simple: You need to know your audience, understand your technology and focus on the message. The hard part is putting in the time to research your audience, to learn the ins and outs of the technology and to cut away all the parts of a design that aren’t communicating that message.

What qualifies you as an expert?

I was programming before I could ride a bike, and have been programming on the Internet since 1992. My expertise in development began when I put up my first professional website in 1996. I’ve been working to stay on the cutting edge of web technology ever since.

What is the best part about working at IMRE?

There’s nothing better than working with people who are excited about their job. The people here are incredibly passionate about their clients, and that passion pushes them to provide great service.

What do you do for fun outside the office?

Like most programmers my age, I play a few video games, but my real hobby is comic books. My embarrassing addiction is the reason that my wife and I have separate bank accounts: as long as she doesn’t have to see what I’m spending, we’re okay.

Tell us something about yourself that people who don’t know you would be surprised to learn.

As much as I love technology, I also make stuffed animals (monkeys and monsters) for all of my friends’ children. My wife and son got me started by taking a class at the American Visionary Arts Museum, and now I’ve got stacks of them waiting to be mailed out.

If you could have lunch with any famous person, living or dead, who would it be and why?

Anyone holding such an historic dinner would be crazy not to invite Tycho Brahe, the 16th century Danish astronomer. Not only did he make accurate maps of the paths of the planets, he also had a pet moose and a copper nose—having lost his original in a duel.