IMRE ADDS SUSQUEHANNA BANCSHARES, PHH ARVAL, AND INJURED WORKERS INSURANCE FUND (IWIF) TO FINANCIAL SERVICES PRACTICE
BALTIMORE, February 22, 2010 - IMRE, a full-service marketing agency, today announced the addition of three new clients to its Financial Services practice. IMRE will provide marketing and communication services for Lititz, Pa.-based Susquehanna Bancshares, Inc., Sparks, Md.-based PHH Arval, and the Towson, Md.-based Injured Workers' Insurance Fund.
With roughly $14 billion in assets and more than 220 offices across the Mid-Atlantic, Susquehanna Bancshares is a healthy and growing regional financial institution with the hometown values of a community bank. To assist Susquehanna in its efforts to grow, IMRE is providing a full suite of services that includes public relations, community relations, and social media services.
"IMRE knows the financial marketplace and brought us fresh ideas on how we can grow our business during these challenging times," said Alison van Harskamp, director of communications, Susquehanna Bancshares. "We look forward to partnering with IMRE to show our customers and competitors that we are not only financially strong but eager to grow and to continue offering exceptional service to our customers everyday."
On the risk management side of Financial Services, IMRE is leading the public relations, social media, and digital efforts for PHH Arval, a subsidiary of PHH Corporation, one of the country’s largest fleet management companies and a provider of residential mortgage services. IMRE has just completed an innovative and user friendly website for the company and is helping PHH appeal to risk managers and fleet managers by describing how they can help their businesses increase efficiencies, be more cost effective, and create greener fleet management. Visit the new website at http://www.phharval.com/.
Additionally, IMRE is working with IWIF (Injured Workers' Insurance Fund), which is Maryland's leading writer of workers' compensation insurance. IMRE is building a new web presence for the organization using a design philosophy that puts user needs and desires first. The goal of the new website is to make IWIF's services top of mind, readily available, and easy to use for agents, policyholders, and medical providers.
"Even as we emerge from the recession, many challenges face the financial sector including continuing investment losses, increasing government oversight and an overall lack of confidence among consumers," said Paul Eagle, vice president of IMRE's Financial Services business. "However, by working with IMRE, these forward-thinking financial services companies see opportunities to grow marketshare. They've recognized that with careful planning and the right marketing strategies, now is the time to act."
IMRE is an agency of marketing experts serving business-to-business and business-to-consumer clients in the Financial Services industry. IMRE specializes in driving demand and purchase for insurance, asset management and banking clients that include Travelers, MetLife, The Insured Retirement Institute and AmWINS Group Benefits. Services include digital, marketing, public relations, social marketing and advertising. For more information, visit www.imrefs.com.